I'm interested in how people think, create, choose and build. Ideas, human behaviour, ambition, creativity, and the space where they overlap Explore the Writings I'm interested in how people think, create, choose and build. Contextual matters, grey matters, awareness, responses, and the space where they overlap. Buy the Book a a a

Thinking

Questioning what we have, why we choose, and what shapes the way we think.

Making

Turning ideas into action – through decisions, experiments, and deliberate steps forward. Simply making it happen.

Exploring

Following questions wherever they lead — across ideas, people, books, culture, and the things that make us look again.

Ideas in Practice

A collection of writing, frameworks, experiments, and projects that explore how people think, create, choose, and build — not as finished answers, but as ways of making sense of ideas and putting them to work.

a a
Question
a a
Observe
a a
Connect
a a
Test
a a
Reflect

There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.

Ernest Hemingway commonly attributed

Education is not the filling of a bucket, but the lighting of a fire.

William Butler Yeats commonly attributed

At some point, you have to make a decision. Boundaries don’t keep other people out. They fence you in. Life is messy. That’s how we’re made. So you can waste your lives drawing lines. Or you can live your life crossing them.

Meredith Grey

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A Collection of
things I've found worth thinking about.

Long-form writings, books, frameworks and notes - collected over time, with the hope that some of them stay with you a little longer.

Reading
Thinking
Writing

What's New

A place to pause and look at what’s happening around us. The blog shares observations and learnings from current matters, culture, people, and everyday life — noticing patterns, questioning assumptions, and exploring the ideas that emerge from paying closer attention.

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fibo [at] rubychia [dot] com

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    The Private Collection

    Ideas on human behaviour, choices and a kinder future.

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    fibo [at] rubychia [dot] com